Simple. Honest. Whole.

The Purity Edit celebrates simplicity in its most refined form. Created for Peach & Plum Skin Co., this campaign visualizes the brand’s philosophy of honest beauty — products made with integrity, free from unnecessary additives or synthetic preservatives.
Set against rich natural textures, the imagery captures the quiet luxury of purity: every detail, ingredient, and tone designed to nourish, not overwhelm. The result is a visual story that reflects the power of clean beauty — gentle, authentic, and effortlessly radiant.